December 5 Web Content Management conference

I'm leading off the conference with a three-hour seminar: Develop a solid content strategy -- and ensure your site delivers. Here's the description:

Until recently, content has been a hugely undervalued asset within organizations. What really makes or breaks a successful website? Quality content.

It's time organizations take their online strategies to a new level -- and formalize the processes for publishing and developing content. In this session, Hilary Marsh will show you how to develop a strategy that will formalize what you do and guarantee bottom-line results. You'll learn what makes an effective content strategy, including:

• Why content matters -- and the risks of not managing it
  
  
• How to conduct a content/site management assessment and establish a benchmark that will identify new opportunities and potential risks
  
  
• Tips and techniques for developing an effective plan for your site, including writing guidelines and governance
  
  
• How to determine if you need a content management system -- and the key steps to consider before you start your vendor selection process.
  
  
• Measurement tools and best practices you can put in place immediately to track your site's success

Marsh will give you the tools and resources required to take your site to the next level and not only measure, but justify, your site and your role more effectively than ever before.

Interested in attending? See if there's still space available.