April 11 - CM Pros Spring 2005 Summit

I will be leading a roundtable discussion:

Content strategy: What about the content in content management?

All too often, content management systems (CMSs) are chosen by technical people without a true understanding of how content works -- or doesn't work -- within the organization. Web content is often neglected and understaffed, ignoring the potential of the Web to become a critical channel in the strategic communication mix. Unstructured content, reuse, taxonomy, information architecture, workflow -- there are many terms in use that are related to content but that might not be understood by writers, editors or business subject matter experts who could contribute to the organization's online efforts. During this discussion, we will come to a common understanding of the gaps between how communicators talk and work, and common content management models. With understanding, we will be able to collaboratively develop a greater sense of ownership of our organization's content and the ways it is managed online.

Complete details on the summit.