April 11 - Gilbane Conference on Content Management Technologies

CM-1. Planning for a Content Management System
A content management system is a critical investment, especially since businesses need to integrate content management with other core business applications. This session will help you get started by providing guidance on how to determine the scope & purpose of a CMS, what types of CMSs are available, the trade-offs between building and buying, which organizations should be involved in choosing and owning a CMS, and how you should develop a list of requirements, questions, and a list of potential vendors.

• Hilary Marsh, President, The Content Company
  Content Strategy - The Essential Precursor to CMS


• Seth Earley, President, Earley & Assoc.,
  Top Ten Tips for an Effective Content Strategy

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