May 17 - "Content Matters," a morning seminar about content management
My talk:
What content management is, and why it matters
Your CEO doesn't wake up in the middle of the night wondering about your organization's content and why it's not being managed more effectively….or does she?
Why does a site need content management? If your site will be more than an expensive brochure, if it will be an essential tool for your business, it needs content management.
The risks of not managing your content
How to sell content management: Your website needs to be your organization's always-accessible public face and presence. If your content isn't managed, it cannot be that.
Get more details, and register!
What content management is, and why it matters
Your CEO doesn't wake up in the middle of the night wondering about your organization's content and why it's not being managed more effectively….or does she?
Why does a site need content management? If your site will be more than an expensive brochure, if it will be an essential tool for your business, it needs content management.
The risks of not managing your content
- your Web investment will be wasted
- your site's content will become stale and outdated
- your customers will continue to be dissatisfied, potential customers lost and employees in the dark
How to sell content management: Your website needs to be your organization's always-accessible public face and presence. If your content isn't managed, it cannot be that.
Get more details, and register!
posted by Hilary Marsh at 3:03 PM
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