August 23 Ragan teleseminar -- Writing for Search: How to improve your changes of being found online

Customers are out there, looking for you. They're ready to buy the products you offer, read your material, contact you or join your organization. But if your Web site does little more than describe who you are, consider those customers someone else's.

Indeed, Internet users rely on search engines to find what they're looking for—and if your site isn't easy to find, they're likely to go somewhere else. In this important teleseminar, you'll learn that search engine optimization goes well beyond developing keywords in your meta tags and link exchange programs.

Ranking well across the Web's search engines requires identifying what words people rely on to describe you and your products—and incorporating those terms into your site's content. Join nationally recognized speaker and consultant Hilary Marsh to learn how to do just that, and explore the following:

• The importance of meta tags, page descriptions and other keyword tagging required for search engine optimization
  
• How links play a role in your site's ranking across search engines
  
• Key tools and research techniques to identify your audience's language and search behaviors for your specific industry and brand
  
• Tips and tactics to organize and manage your site for search
  
• Best practices for writing for search

This is one event you can't afford to miss—assuming you're ready for the increase in targeted traffic you'll get after following these steps.

Learn more and register